61% of people don’t want to take trust for granted

by David Pope

In today’s increasingly digital world we are all often forced to take trust for granted. When you’re about to transact online with someone for a peer-to peer transaction but you want to be sure that they are who they say they are, it can often seem like a leap of faith.

 

In this blog the team from HooYu will share some interesting stats on people’s attitudes to trust online.

Trust has to be earnt

HooYu’s recent Trust in the Digital Age Survey found that 61% of people will refuse to or are unlikely to trust in somebody they don’t know until they are confident in that person’s identity.  We surveyed over 2,000 people in the UK and the US and the majority were quite clear that they wouldn’t do an online peer-to-peer transaction with somebody when they had not received assurance about their identity. 

Giving people the benefit of the doubt?

On the other hand, some people are happy to trust before they know who they’re dealing with. Our research showed that 8% of people would be happy jump straight into a sharing economy transaction without worrying that the identity of the other party in the transaction had not been confirmed.

Levels of trust required vary according to the nature of the transaction

Not all sharing activities require the same level of trust in the other participant’s identity.  The types of sharing activity that required the most identity trust were renting personal items to other people (69% require proof of identity) or renting a room in somebody’s house (68% require proof of identity). The types of sharing activity that required the least levels of trust were hiring somebody to do tasks in the home such as cleaning, gardening or decorating (50% require proof of identity) and buying or selling an expensive item from an advertiser on sites such as Gumtree or Craig's List (45% require proof of identity).

Building trust and confidence

So the message is clear, if you don’t want to take trust for granted then you are not alone. And if you want to build trust & confidence before you transact, then that’s where HooYu comes in.

HooYu is an easy to use website that people can use to send an identity confirmation request to another person.   It’s a simple three step process. Firstly, you send an ID confirmation request from the HooYu site.  Secondly, the person you’re dealing with receives their request with your personal message and they use their phone or webcam to take a selfie, take a photo of their passport or driving licence and share their online identity such as their Facebook name or their Amazon account.  Thirdly, we crunch all the data to make sure that there is a real person behind their online identity, we check that they have provided a legitimate ID document and that this matches to their selfie and we give you the thumbs up that they are who they say they are.       

David Pope

Marketing Director